Thinking about updating your kitchen countertops? A growing number of homeowners are moving away from traditional granite surfaces and embracing a new favorite: quartz. Sleek, durable, and versatile, quartz is quickly becoming the material of choice for those seeking a modern, low-maintenance upgrade. This guide dives into the reasons behind this shift—exploring the design appeal, functional benefits, and long-term value quartz offers in today’s kitchens. Whether you’re renovating a well-loved space or designing from scratch, understanding why quartz is gaining popularity can help you make a more informed, stylish choice.